Elba announced on Tuesday that the launch of his new record label and his first signing, James BKS.
James is a French artist whose family is from Cameroon with a background as a hip-hop producer working with Diddy, Talib Kweli and others artist in the states.
Elba gushes "James is a rare find," he said to Billboard. "His hip-hop sensibilities transfer to the other music he makes, he's a nice person to work with and is gonna be a strong artist in the future. It's a huge move for 7Wallace, a small indie label."
James' single "Kwlele" will be released July 13, featuring Dibango and Allan Kingdom and synthesizes his influences into a blend of hip-hop, pop and African music, while paying tribute to the Kwele ethnic group of Gabon, Republic of Congo and Cameroon.
"I want people to get to know my journey," adds James in a statement. "The song is the musical answer to my inner questions. Finally I can be proud of my roots and say this music is fully me.
