Coca-Cola is on a new project to produce an alcoholic drink for the first time
in the company's 125-year history, with an alcopop-style product in
Japan.
It is keen to cash in on the country's growing taste for Chu-Hi - canned sparkling flavoured drinks given a kick with a local spirit called shochu.
The alcohol content will be 3% and 8% by volume.
According to senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".
"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.
The drink will be sold in Japan for now.
It is keen to cash in on the country's growing taste for Chu-Hi - canned sparkling flavoured drinks given a kick with a local spirit called shochu.
The alcohol content will be 3% and 8% by volume.
According to senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".
"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.
The drink will be sold in Japan for now.